Audience and Institutions Essay Component II Question 2

5. “In relation to the media area you have studied (film), discuss the ways audience consumption has changed over time.” 

Overtime, audience consumption has changed in the film industry due to innovations in digital distribution and advertisement strategies. It can be agreed upon that audience consumption overtime has changed for the better. Society went from viewing movies on Blu-ray, and DVD to having wider, more convenient ways to watch films in this age- Netflix, Hulu, YouTube Plus, and in cinemas. 

Film have consistently followed a specific model which has changed after some time because of the headway of innovation and the new ways in which you can disseminate the item. The conventional 'Hollywood" model began at the studio where they made the film and afterward it went to theater's and the ticket deals likened to the benefit that the studio got from the film. Nonetheless, over time this has changed because of the impact of present-day innovation. The cutting-edge model is that it begins at the studio making the film and afterward goes to theater, much the same as the old model. Be that as it may, all in corresponding to the theaters, the item can likewise go to DVD and Video On Demand. This permits the item to be carefully promoted on a few distinct stages, in this manner expended on various stages.  

  

Instances of this would be inside film, informal exchange is an advantageous method to accomplish free promoting as individuals will go see the film dependent on the audit from individuals they know, whether it's certain or negative. At that point VOD is helpful on account of specialized union; it permits individuals who have a bustling way of life to utilize their telephone, TV, tablet or PC to devour the media item any place and at whatever point they need to.  

  

Pride was showcased similarly too yet in an alternate manner to accomplish association with it's specialty advertise. For one Pride went to Cannes film celebration, a specialty crowd went to this celebration thus the word got out about it. Another way it accomplished showcasing was the way that the essayist of the film Stephen Beresford did a meeting at the 2104 LGBT celebration, which got the film well known among this gathering of individuals as clearly with in the film, it follows a character who is gay and how he battles with coming out into a world which doesn't acknowledge it. this subsequently made this accessible to this gathering of individuals who might be keen on the portrayal of somebody such as themselves.  

  

To a huge degree advanced dispersion affects the showcasing and utilization of an item because of the manners by which things can broadly be publicized on various stages to focus on their crowd. As these various stages do focus at various crowds thus by permitting the circulation onto various gadgets supports the individuals who will watch it and how they watch it is up to them. Utilization is simpler then ever these days as the assembly of items, for example, a Xbox, where you can play computer games, watch DVD's and approach Netflix, permits individuals to choose how they need to watch it, where they need to watch it, on what gadget they pick and consistently permits opportunity of decision as VOD is accessible on advanced cells, tablets and so on. Likewise the web has permitted computerized dissemination to prosper hugely and permits a more extensive market to promote on and thusly prompts web based watching and downloading of the media item on the web or by leasing the film from programming like iTunes. Advanced appropriation has had, to an enormous degree influenced the promoting and utilization of media items to crowds. 

24 Extract Component II Question 1

The extract, “24”, commenced with a woman and a man having a one on one conversation. In the extract, the man, who comes off as an interrogator, wants answers out of the woman without her manipulating him. In the extract, the male character comes off as though he is interrogating the woman through his tone. He appears scary and more powerful than the woman, which the directed depicts through the usage of close-ups. By using close-up shots, the director is able to emphasize the man’s dominance as he attempts to drag information out of the woman. The incidental music in the first scene acts as a way to build suspense and intensity, setting a tone which is furthered though dialogue. When the man realizes that the woman will not give into his demands, he switches up his methods. The director’s usage of a dim lighted room further emphasize the intensity and suspense of the scene.

The first camera angle shown is an over the shoulder shot. The director uses props such as a table, a chair, handcuffs, and papers to add onto the interrogating feel of the scene. This specific vision or perhaps, set design is prominent in shows and films related to an authority figure interrogating another character. For instance, police interrogation scenes in movies. The over the shoulder shot is commonly used to film dialogue taking place during the interrogation. The use of over the shoulder shot throughout the extract is to make the viewers feel as though they are physically in the interrogation room, eavesdropping on the characters’ conversations; as a result, enhancing the interrogation. 

In the third scene, the dialogue reveals that the purpose of the discussion was to prevent a bomb from going off. The dialogue’s purpose is to help the audience realize the severity of the situation. A dutch angle and diegetic sound was used when the interrogator flipped the table over in front of the woman. The Dutch angle mimics the movement of the table, stimulating the audience to feel as though they were in the room, watching the table tilt in the air. Moreover, the diegetic sound dramatizes the scene, giving the viewers an authentic perspective of the scary, crashing noise the table made. In the sixth scene, a shot-reverse-shot is used when the man finally calmed down from his sudden burst of anger after flipping the table. Shot reverse shots are also used when filming conversations. It was used to enhance the interrogation. Immediately after this build-up the interrogator attacks the woman.

Final Movie

Music Video + CCR

Commercial Project + CCR

In October, the early stages of my AICE Media Studies course, I recorded my very first project. Alongside my team mate, Yanaj, I recorded a Starbucks commercial. We both agreed to make the commercial about Starbucks. I blogged the entire process which can be revisited in my October blogs. It was my first time recording a piece in AICE Media and I had a lot of fun. I am glad to have my commercial on hand to compare it to my final opening sequence for Cambridge to observe and analyze my growth throughout the class.

Re-edit blog

Re-editing our film has been a top priority for the past few classes. It has been quite a struggle since sometimes the computers will decide to take a long time to load Pinnacle Studios. In the worst scenario Pinnacle Studios would just never load and we did try multiple different computers. When we were lucky and it worked that’s when we were able to edit. We switched between Pinnacle studios and Lesly's computer programmed video editor. This is because we wanted to start at home and continue because the computers at school would sometimes be slow. So, Lesly imported all the scenes and put them in order of the storyboard. Therefore, we’d only have to split each scene in order to add specific details. For instance the titles design, transitions, and special effects. Since the titles in Lesly’s editing software did not have anything that would go with our theme, we used Pinnacle Studios to edit the design of each title. This process was grueling because we had to decide which fonts and styles we wanted to use. Many fonts were very similar and were only different in tiny aspects.

First, we wanted to find a scary font for the title of the movie, but at first we couldn’t so there was a basic one. We also wanted to fix the rest of the fonts, so it would match well with the title font. Anyeska and I found a scary dripping font which we changed to red and a green background. It looked as though blood was dripping, which helped create spookiness. The other titles were changed also, and the color is now red. After this, Britania began looking for transitions to add between each scene. It would be more entertaining and create suspense, and overall improve the smoothness of the film. So we thought about adding them at the beginning, when the girls are playing frisbee as their title appears, to transitioning to the next person. Another detail we did was special effects. Lesly added a scream in the scene where Britania is separated from the group and sees the entity again before she gets possessed. Lesly also added a screeching effect when an eyeline match was created between the monster and Claire. 

Reediting Blog

Re-editing our film has been a top priority for the past few classes. It has been quite a struggle since sometimes the computers will decide to take a long time to load Pinnacle Studios. In the worst scenario Pinnacle Studios would just never load and we did try multiple different computers. When we were lucky and it worked that’s when we were able to edit. We switched between Pinnacle studios and Lesly's computer programmed video editor. This is because we wanted to start at home and continue because the computers at school would sometimes be slow. So, Lesly imported all the scenes and put them in order of the storyboard. Therefore, we’d only have to split each scene in order to add specific details. For instance the titles design, transitions, and special effects. Since the titles in Lesly’s editing software did not have anything that would go with our theme, we used Pinnacle Studios to edit the design of each title. This process was grueling because we had to decide which fonts and styles we wanted to use. Many fonts were very similar and were only different in tiny aspects.

First, we wanted to find a scary font for the title of the movie, but at first we couldn’t so there was a basic one. We also wanted to fix the rest of the fonts, so it would match well with the title font. Anyeska and I found a scary dripping font which we changed to red and a green background. It looked as though blood was dripping, which helped create spookiness. The other titles were changed also, and the color is now red. After this, Britania began looking for transitions to add between each scene. It would be more entertaining and create suspense, and overall improve the smoothness of the film. So we thought about adding them at the beginning, when the girls are playing frisbee as their title appears, to transitioning to the next person. Another detail we did was special effects. Lesly added a scream in the scene where Britania is separated from the group and sees the entity again before she gets possessed. Lesly also added a screeching effect when an eyeline match was created between the monster and Claire.